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北大深研院高级管理人员工商管理硕士EMBA考研干货笔记

时间:2022-09-01 访问量:65 来源:管理员

考研专业课相对深奥,很多人对知识陌生,切忌上来复习就开始抄书。最好等你熟悉书本后,对知识有了一个大概的了解,再慢慢去打破书的框架,形成自己的知识框架,这样会更有效果。盛世清北十年来专注清北硕博辅导,为帮助考生少走弯路,整理如下北大深研院高级管理人员工商管理硕士EMBA考研相关资料,以供参考。

真题试题

一、商务英语阅读

(阅读下面的短文,对 10 个题目进行判断,每道题正确答案只有一个。每小题 2.5 分,共 25 分)

When Thomas Keller, one of Americas foremost chefs, announced that on Sept. 1 he would abolish the practice of tipping 付小 费) at Per-Se., his luxury restaurant in New York City, and replace it with European-style service charge, I knew three groups would be opposed: customers, servers and restaurant owners. These three groups are all committed to tipping——as they quickly made clear on Web sites. To oppose tipping, it seems to be anticapitalist, and maybe even a little French.

But Mr. Keller is right to move away from tippingand its worth exploring why just about everyone else in the restaurant world is wrong to stick with the practice.

Customers believe in tipping because they think it makes economic sense. Waiters know that they wont get paid if they dont do a good job is how most advocates of the system would put it. To be sure, this is a tempting, apparently rational statement about economic theory, but it appears to have little applicability to the real world of restaurants.

Michael Lynn, an associate professor of consumer behavior and marketing at Cornells School of Hotel Administration, has conducted dozens of students of tipping and has concluded that consumers assessments of the quality of service correlate weakly to the amount they tip.

Rather, customers are likely to tip more in response to servers touching them lightly and leaning forward next to the table to make conversation than to how often their water glass is refilled—— in other words, customers tip more when they like the server, not when the service is good. Mr. Lynns studies also indicate that male customers increase their tips for female servers while female customers increase their tips for male servers.

Whats more, consumers seem to forget that the tip increases as the bill increases. Thus, the tipping system is an open invitation to what restaurant professionals call upwelling: every bottle of imported water, every espresso and every cocktail is extra money in the servers pocket. Aggressive upwelling for tips is often rewarded while low-key quality service often goes unrecognized.

In addition, the practice of tip pooling, which is the norm in fine-dining restaurants and is becoming more in every kind of restaurant above the level of a greasy spoon, has ruined whatever effect voting with your tip might have had on an individual waiter . In an unreasonable outcome, you are punishing the good waiters in the restaurant by not tipping the bad one. Indeed, there appear to be little connection between tipping and good service .

1.It may be inferred that a European-style service   .

A.is tipping-free

B.charges little tip

C.is the authors initiative

D.is offered at Per-Se

2.Which of the following is NOT true according to the author .

A.Tipping is a common practice in the restaurant world.

B.Waiters dont care about tipping

C.Customers generally believe in tipping.

D.Tipping has little connection with the quality of service.

3.According to Michael Lynns studies, waiters will likely get more tips if they       

A.have performed good service

B.frequently refill customers water glass

C.win customers favor

D.serve customers of the same sex

4.We may infer from the context that upwelling (Line 2, Para 6) probably means   

A.selling something up

B.selling something fancy

C.selling something unnecessary

D.selling something more expensive

5.This passage is mainly about   

A.reasons to abolish the practice of tipping

B.economic sense of tipping

C.consumers attitudes towards tipping

D.tipping for good service

It is well known that when an individual joins a group he tends to accept the groups standards of behavior and thinking. Many illustrations could be given of this from everyday life, but what is of particular interest to psychologists is the extent to which peoples judgments and opinions can be changed as a result of group pressure. Asch and others noticed that people in a group will agree to statements that are contrary to the evidence of their senses. It would be a mistake to think that only particular changeable people are chosen to take part in experiments of this type. Usually highly intelligent and independent people are used.

In a typical experiment, this is what may happen. The experimenter asks for volunteers to join a group

which is investigating visual perception. The victims are not, therefore, aware of the real purpose of the experiment. Each volunteer is taken to a room where he finds a group of about seven people who are collaborating with the experimenter. The group is shown a standard card which contains a single line. They are then asked to look at a second card. This has three lines on it. One is obviously longer than the line on the first card, one is shorter and one the same length. They have to say which line on the second card is the same length as the line on the standard card. The other members of the group answer first but what the volunteer does not know is that they have been told to pick one of the wrong lines. When his turn comes he is faced with the unanimous opinion of the rest of the groupall the others have chosen line A but he quite clearly sees line B as correct. What will he do? According to Asch, more than half of the victims chosen will change their opinion. What is equally surprising is that, when interviewed about their answers, most explained that they know the group choice was incorrect but that they yield to the pressure of the group because they thought they must be suffering from an optical illusion, or because they were afraid of being different.

1.The psychologists are particularly interested in    

A.the changes in the attitudes of the people

B.the degree of changes of peoples opinions

C.the result of the experiment

D.the difference in peoples characters

2.People who are usually chosen to take part in the experiments are    

A.stubborn and independent

B.knowledgeable

C.ignorant and docile

D.capable of reasoning

3.Which of the following statements is TRUE?

A.The experimenter and all the members of the group except the victim know the purpose of the experiment.

B.All of them know the purpose of the experiment.

C.Only the experimenter knows the purpose of the experiment.

D.Only the victim knows the purpose of the experiment.

4.More than half of the victims changed their opinion because       

A.someone in the group changed their opinion

B.they thought their eyes must be deceived

C.they thought the group choice was correct.

D.they had been told about the answer

5.The purpose of the author in writing this passage is to         .

A.illustrate the influence of the groups pressure on individuals behavior

B.invite more volunteers to join in Aschs experiment

C.tell the audience how to perform psychological experiment

D.encourage people to act against the groups opinion

二、逻辑数学推理

(一)逻辑推理(每题只有一个正确选择,本大题共 5 小题,每小题 4 分,共 20 分)

1.去年某旅游胜地游客人数与前年游客人数相比,减少约一半。当地旅游管理部门调查发现,去年与前年的  最大不同是入场门票从 120 元升到 190 元。

以下哪项措施,最可能有效解决上述游客锐减问题?         

A.利用多种媒体加强广告宣传。

B.旅游地增加更多的游玩项目。

C.根据实际情况,入场门票实行季节浮动价。

D.对游客提供更周到的服务。

E.加强该旅游地与旅游公司的联系。

2.一项时间跨度为半个世纪的专项调查研究得出肯定结论:饮用适量的咖啡对人的心脏无害。因此,咖啡的  饮用者只要不过量,完全可以放心地享用。

以下哪项最为恰当地指出了上述论证的漏洞?     

A.咖啡的常规饮用量可能因人而异。

B.心脏健康不等同于身体健康。

C.咖啡饮用者可能在喝咖啡时吃对心脏有害的食物。

D.喝茶,特别是喝绿茶比喝咖啡有利于心脏保健。

E.有的人从不喝咖啡但心脏仍然健康。

3.软饮料制造商:我们的新型儿童软饮料娃娃乐增加了钙的含量。由于钙对形成健康的骨骼非常重要,所以经常饮用娃娃乐会使孩子更加健康。

消费者代表:但娃娃乐中同时含有大量糖份,经常食用大量糖不利健康,尤其是对孩子。在对软饮料制造商的回应中,消费者代表做了下列哪一项?         

A.对制造商宣称的钙元素在儿童饮食中的营养价值提出质疑。

B.争论说如果对制造商引用的证据加以正确地考虑,会得出完全相反的结论。

C.暗示产品制造商通常对该产品的营养价值毫不关心。

D.举出其它事实以向制造商所做的结论提出质疑。

E.怀疑某种物质是否在适度食用时有利于健康,而过度食用时则对健康有害。

4.A 公司规定,其所属的各营业分公司,如果年营业额超过 800 万,其职员可获得一个月假期的奖励;如果年营业额超过 600 万元,其职员可以获得 5000 元的奖励,两项奖励可以同时获得。年中统计显示,该公司所属的 12 个分公司中,6 个年营业额超过了 1000 万元,其余的则不足 600 万元。

如果上述断定为真,则以下哪项关于该公司今年获奖情况的断定一定为真?         

I. 获得假期奖励的职员,一定获得 5000 元。Ⅱ . 获得 5000 元的职员,一定获得假期奖励。Ⅲ . 半数职员获得了假期奖励。

A.只有I

B.只有Ⅱ 

C.只有Ⅲ 

D.只有Ⅱ和Ⅲ 

E.只有I和Ⅱ

5.在西方经济发展的萧条期,消费需求的萎缩导致许多企业解雇职工甚至倒闭。在萧条期,被解雇的职工很难找到新的工作,这就增加了失业人数。随着消费需求的增加和社会投资能力的扩张,萧条之后的复苏对劳动力的需求量增加。但是经历了萧条之后的企业主大都丧失了经商的自信,他们尽可能地推迟雇用新的职工。

上述断定如果为真,最能支持以下哪项结论?     

A. 经济复苏不一定能迅速减少失业人数。

B.萧条之后的复苏至少需要两三年。

C. 萧条期的失业大军主要由倒闭企业的职工组成。

D.萧条通常是由企业主丧失经商自信引起的。  

E.在西方经济发展中出现萧条是解雇职工造成的。

(二)基础数学(每题只有一个正确选择;本部分 5 小题,每小题 3 分,共 15 分)

1.李先生储蓄人民币10,000 元,存款期限为两年,并且按照复利记息。到期时,李先生连本带息获得12,100 元。请问年利率是多少?   

A6   B8   C10 D12 E14

2.100 个人中,88 个有电视,76 个有报纸,有电视没报纸的是 X 个,问有报纸没电视的有多少?         

A.X-12     B.X-5       C.X+10    D.X+8      E.X+5

3.右图正方形的边长为  4,请问阴影部分面积与非阴影部分面积之比是多少?     

A.(2+X)/4       B.(4+X)/8       C.2   D.(4+X)/(4-X) E.2X 

4.某考试共 25 道选择题,答对一题得 4 分,不答或答错一题扣 1 分。考生李某成绩为 80 分,请问他答对多少道题?     

A 22   B21     C20     D19     E18

5.如下两套图形具有某种相似性,也存在某种差异。请从五个选项中选择你认为最适合的图形取代问号,使  得两套图形表现出最大的相似性,且第二套图形也表现出自己的特征。

参考书(仅供参考,可能会随年份变化,可咨询盛世清北老师)

MBA/MPA/MPAcc入学考试综合能力辅导教材》,机械工业出版社出版的

MBA/MPA/MPAcc入学考试英语能力辅导教材》,由全国硕士研究生入学统一考试辅导用书编委会编

《全国硕士研究生入学统一考试管理类专业学位联考综合能力考试大纲》,高等教育出版社出版

《全国硕士研究生入学统一考试管理类专业学位联考综合能力考试大纲解析》。

考情分析

真题解读:

经近几年的历年真题分析,盛世清北老师得出如下结论:

专业课1

考试内容

分值

题型

备注

121 EMBA联考综合能力

商务英语阅读

25

两篇英文阅读理解,每篇阅读理解包括5道选 择题,每题2.5分。

总分200分,考试时间180分钟

逻辑数学推理

35

5道逻辑推理题,题型为选择题, 每题4分;5道基础数学题,题型为选择题,每题3分。

管理案例分析

80

题型为2道开放式论述题(可在3道题目中任选2道进行论 述),每题40分。

商业判断能力

60

题型为2道开放式论述题(可 3道题目中任选2道),每题30分。

解读:

1、高级管理人员工商管理硕士专业课历年考试难度大,考题较为灵活,与社会热点关联更深。同时,也关注考生的知识面。

2、报考北大也需要有扎实的基础,并非通过所谓的押题和划重点就能考上的。

历年分数线

年份

高级管理人员工商管理硕士(EMBA

总分

2022

120

120

2021

120

120

2020

120

120

考点梳理(仅供参考,可能会随年份变化,可咨询盛世清北老师)

自主笔试

命题重点考察:管理实践经验及商业判断能力,逻辑思维,英语阅读

面试考核

重点考核考生作为优秀管理人员所应具备的政治素养、管理经验、综合素质与培养潜力。

笔试科目为《EMBA联考综合能力》,主要考察考生的英语阅读水平、逻辑思维能力、管理实践经验及商业判断能力。

考试内容包括商务英语阅读、逻辑数学推理、管理案例分析和商业判断能力四大部分。其中:

商务英语阅读,测试考生的商务英语理解能力。

逻辑数学推理,测试考生逻辑推导能力、数学分析能力。

管理案例分析,测试考生的实践管理分析能力,题目主要来自企业管理的实际问题,涉及战略规划、人力资源、商业伦理、经济热点等方面。

商业判断能力,测试考生的商业敏感性、问题决断力、社会责任感。

考研是一项伟大的工程,是开往春天的地铁,想要在将来看到成功的美景,唯有现在全力以赴!

以上就是盛世清北小编整理的“北大深研院高级管理人员工商管理硕士EMBA考研干货笔记”相关内容,更多北京大学研究生招生考试相关内容尽在盛世清北-北大考研栏目!愿你考研路上一帆风顺!


相关文章:

2023北京大学121EMBA联考综合能力考研辅导班

北大深研院高级管理人员工商管理硕士EMBA考研大纲怎么复习?

北大深研院高级管理人员工商管理硕士EMBA考研真题及答案解析

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